startups Unlocking the Cash Machine: Pricing Higher Having examined markets, recurring revenue and customer acquisition models, we’ll now explore a few persuasion tools that make it easy for businesses to charge more money. 1. Decoy Effect
startups Unlocking the Cash Machine: Recurring Revenue The first post in this series identified good and bad markets for building a cash machine. When building out our revenue models and customer acquisition approach in a good market
startups Unlocking the Cash Machine: Good Market Bad Market The key to turning your product into a cash machine lies in unlocking recurring revenue in a good market. While there are several pragmatic revenue models and steps to recurring
Rebecca Enonchong 9 Lessons From a Case Study in African Enterprise Growth We believe that the road to building a sustainable company is paved with learning. We often ply this road, and last week in Mobnia, we had cause to study an
